Blog
What we learn building Ficiel: conversation tools, the leads people forget, and what actually gets deals signed.
-
Win back past clients: your warmest list
A past client paid you once, got a result or didn't, and told you their goal in a conversation that still exists. Why they're not the same as a dormant lead, the three situations that each need a different follow-up, and what to write without sounding like you're coming for their wallet.
14 min
Read
-
What is MCP? A plain explanation for coaches
MCP is an open standard that lets an AI assistant plug into your tools with your permission. What the acronym means, why people say 'an MCP' when it's a protocol, who governs it since it moved under the Linux Foundation, and what it changes when you sell in DMs.
11 min
Read
-
Unified Inbox: What It Actually Does for Your DMs
A unified inbox puts Instagram, WhatsApp and LinkedIn in one list. What it fixes, what it leaves untouched, six questions to ask before you pick one, and why we won't repeat the response time stat that keeps circulating.
11 min
Read
-
“Let me think about it”: what to do with a lead who stalls
A lead who says they'll get back to you just handed you three things at once: a yes in principle, a reason, and often a date. They're the best-documented lead in your inbox, and the one most people handle worst. What to write when they stall, when to come back, and when to stop.
12 min
Read
-
Best Tool to Manage DMs Across Multiple Accounts
It depends on what multiple accounts means for you: several accounts on one network, several networks for one business, or the accounts of several clients. What the apps already do for free, where they stop, and which tool fits each case.
10 min
Read
-
LinkedIn message limits: how many per day?
LinkedIn publishes InMail credits and admits an invitation limit exists, but gives no number of messages per day. What is documented at the source, what is not, and how to decide without made-up numbers.
12 min
Read
-
Left on seen: what to do when a lead reads and goes quiet
A lead opened your message and said nothing. That's the best follow-up signal you have, as long as you know what a read receipt really means on Instagram, WhatsApp and LinkedIn, when to follow up, and what to write.
10 min
Read
-
How often to follow up on Instagram without risking it
Instagram publishes no sending limit, and any article that gives you one made it up. What the platform watches is a rhythm, not a total. How a tool should space its messages, what Ficiel does, and what nobody can promise you.
10 min
Read
-
Human setter vs AI setter: what each one does better
An AI setter handles volume and answers at 2 a.m. A human setter reads what no script predicts. What each does better, and the third part of the job nobody claims.
12 min
Read
-
Human in the Loop: Why Nothing Is Sent Without You
Human in the loop has become a sales argument that never says which human decides, or when. What the phrase means when you sell in DMs, how to recognize an approval that actually decides something, and what this setup costs you.
11 min
Read
-
Follow-up vs cold DMs: what pays and what gets you banned
Following up means writing to someone who already reached out to you. Cold outreach means messaging a stranger pulled from a list. Meta allows the first and punishes the second, and your revenue follows the same line.
12 min
Read
-
How to find and follow up old Instagram leads
To find the leads who never replied on Instagram, you have to reread your history, not the top of your inbox. Where they hide, what a message history really holds (one measured account: 4,103 conversations going back two years), and how to follow up with a lead who went quiet months ago.
12 min
Read
-
Instagram MCP: connect your DMs to Claude or ChatGPT
An MCP connector adds no new ability: it opens a door onto a tool that already sees your conversations, or doesn't. The three kinds of tools sold under this name, why the community servers ask for your Instagram password, the question to ask before counting tools, and where Claude and ChatGPT actually stand.
13 min
Read
-
Can ChatGPT read my Instagram DMs?
No, not on its own: an assistant open in a browser tab sees nothing of your inbox. What Meta requires before a tool can read your DMs, the four routes people try, the one that asks for your password and what it costs you, and the question to ask before connecting anything.
12 min
Read
-
Why sending your booking link in DMs kills your calls
Dropping your Calendly link mid-conversation tanks your booked calls, because the link moves the work onto the prospect. What works instead: offer two times, get their details, and book it yourself.
10 min
Read
-
How to automate Instagram DMs without getting banned
Fear of getting banned stops most coaches cold. Here's what actually triggers an Instagram account restriction, what makes no difference, and how to follow up with old leads without taking that risk.
9 min
Read
-
“How much is it?” How to answer price in your DMs
The price question almost always lands too early, and the two usual reflexes lose the sale: dropping a bare number, or dodging it. What the question means depending on when it shows up, and the three-line reply that keeps the conversation going.
11 min
Read
-
How to have AI write your DMs without losing your voice
AI doesn't copy a personality, it copies patterns: sentence length, punctuation, how you open and close. What to feed it so it writes like you, what to keep out of it, and the simple test that tells you if it works.
10 min
Read
No articles in this category yet.