How much money is sleeping in your DMs?

What this calculator measures

Dormant cash is the money left in conversations that stopped halfway.

A prospect asks about your offer. You reply two days later, or not at all. They do not follow up. The sale was not lost to a competitor, it fell asleep.

The calculator gives an order of magnitude for that stock, month by month.

The maths, number by number

It multiplies your incoming prospects for the month by the share of messages left unanswered.

It then assumes a small part of those conversations, 5%, would become clients again if followed up.

Finally, it multiplies by the average value of a client.

With 100 prospects, 30% unanswered and a €1,500 client, you get 100 × 30% × 5% × €1,500, so €2,250 a month.

An estimate, not a promise

The 5% rate is deliberately low. Depending on your offer, your reply time and the age of the conversations, it can be higher or lower.

The result does not say what you will earn. It says what the sleeping conversations are worth, so you can decide if they deserve an hour a week.

Where to find your own numbers

Incoming prospects are the new conversations of the month where someone is interested in what you sell. Count them over the last thirty days.

Client value is what one sale brings in on average. Use the price of your main offer if you have nothing better.

The unanswered share is the proportion of conversations where the last message is from the prospect, or from you more than a week ago.

Open your inbox and scroll. The number often comes as a surprise.

Waking up the sleeping conversations

Following up by hand works, but you have to reread each thread to know where things stood.

That is often where it all stops: there is no time to reread, so nobody follows up.